LOCAL PEOPLE’S LEVEL OF AWARENESS OF ONE COMMUNE ONE PRODUCT PROGRAM (OCOP) IN LUONG HOA VILLAGE, GIONG TROM DISTRICT, BEN TRE PROVINCE
Main Article Content
Abstract
The active participation of local people is a critical element contributing to accomplishing the goals of a “One Commune One Product” program for the period 2018 - 2020 successfully. A study was conducted to examine local people’s awareness of the program in Luong Hoa Village (Giong Trom District, Ben Tre Province) in order to propose solutions to effectively implement the program. A total of 150 people joined the survey. The data were then analyzed with Exploratory Factor Analysis (EFA) and linear regression. The results illustrate that the local people are not really aware of the content as well as the importance of the OCOP Program. The best solution is that the village should change small manufacturing methods, inspire creative start-up ideas, orient people to the market economy, and bring sustainable development to rural areas.
Keywords
local economy, Luong Hoa village, main products, OCOP, urbanizing rural area
Article Details
References
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