ACTORS AFFECTING THE DESTINATION CHOICE – BEN TRE FOR DOMESTIC TOURISTS
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Abstract
Deciding to choose a destination for domestic tourists depends on many factors, so it is necessary to determine the importance of each factor for the visitors’ decision to choose a destination. The paper combines the models by Um and Crompton(1992) and Hoang Thi Thu Huong (2016) to study a specific locality using Exploratory Factor Analysis (EFA). Results show that there are four groups of factors including tourism motivation, destination image, trip expenses and broadcast information. They have different regression coefficients’ values. Based on the research’s results, the order of priority in the implementation of solutions to improve competitiveness as well as the ability to attract domestic travelers to Ben Tre is proposed.
Keywords
Ben Tre province, destination choice, exploration factor analysis (EFA)
Article Details
References
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