TOURISTS SATISFACTION WITH RIVER TOURISM IN HAN RIVER, DA NANG CITY
Main Article Content
Abstract
This study aims to assess how tourists were satisfied with river tourism in Han River, Da Nang city. The study surveyed 432 tourists. Using regression analysis, the results show that five factors affecting tourists’ satisfaction are tangible facilities, reliability, responsiveness, safety, and attractiveness. They positively influenced visitor satisfaction. Among them, the most key factors are attractiveness, responsiveness, and safety. This study helps policymakers and businesses understand the factors affecting tourist satisfaction with river tourism in the Han River followed by perhaps developing suitabke strategies to effectively exploit the river tourism in Da Nang city.
Keywords
Han River, Da Nang City, satisfaction, tourist
Article Details
References
Ahn, T., Ryu, S., & Han, I. (2007). The impact of Web quality and playfulness on user acceptance of online retailing. Information & Management, 44(3), 263-275.
Al-Ababneh, M. M. (2013). Service quality and its impact on tourist satisfaction. Institute of Interdisciplinary Business Research, 164.
Attallah, N. F. (2015). Evaluation of perceived service quality provided by tourism establishments in Egypt. Tourism and Hospitality Research, 15(3), 149-160.
Baker, M.-A., Hughey, K. F. D., Lincoln University (Canterbury, N. Z.), & Land, E. & P. (2010). The river values assessment system. Land Environment & People, Lincoln University. http://hdl.handle.net/10182/3900
Boivin, M., & Tanguay, G. A. (2019). Analysis of the determinants of urban tourism attractiveness: The case of Québec City and Bordeaux. Journal of Destination Marketing & Management, 11, 67-79.
Bollen, K. A. (1986). Sample Size and Bentler and Bonett’s Nonnormed Fit Index. Psychometrika, 51(3), 375-377.
Bosnic, I. (2012). River tourism in eastern Croatia: Perspectives for development. Economy of Eastern Croatia Yesterday, Today, Tommorow, 1, 216-222.
Canny, I. U. (2013). An empirical investigation of service quality, tourist satisfaction and future behavioral intentions among domestic local tourist at Borobudur Temple. International Journal of Trade, Economics and Finance, 4(2), 86.
Carvalho, R. C. D., & Medeiros, D. D. D. (2021). Assessing quality of air transport service: A comparative analysis of two evaluation models. Current Issues in Tourism, 24(8), 1123-1138.
Chaudhary, M., & Aggarwal, A. (2012). Tourist satisfaction and management of heritage sites in Amritsar. South Asian Journal of Tourism and Heritage, 5(2), 47-61.
Chen, C.-F., & Chen, F.-S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29-35.
Chen, C.-F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115-1122.
Chenini, A., & Touaiti, M. (2018). Building destination loyalty using tourist satisfaction and destination image: A holistic conceptual framework. Journal of Tourism, Heritage & Services Marketing, 4(2), 37-43.
Cronin, J. J., & Taylor, S. A. (1992). Measuring service quality: A reexamination and extension. Journal of Marketing, 56(3), 55-68.
Crouch, G. I. (2011). Destination Competitiveness: An Analysis of Determinant Attributes. Retrieved from https://journals.sagepub.com/doi/abs/10.1177/0047287510362776
Dabholkar, P. A., Thorpe, D. I., & Rentz, J. O. (1995). A Measure of Service Quality for Retail Stores: Scale Development and Validation. Journal of the Academy of Marketing Science, 24(1), 3-16.
Daly, A. (2003). Inventory of instream values for rivers and lakes of Canterbury New Zealand: A desktop review. Environment Canterbury.
Giannakos, M. N., Pateli, A. G., & Pappas, I. O. (2012). Investigation of the hotel customers perceptions: A study based on user-generated content of online booking platfomrs.
Hui, T. K., Wan, D., & Ho, A. (2007). Tourists’ satisfaction, recommendation and revisiting Singapore. Tourism Management, 28(4), 965-975.
Huynh, T. T. (2021). Danh gia su hai long của du khach doi voi chat luong dich vu du iịch tai Thanh pho Nha Trang [Evaluation of tourist satisfaction with the quality of tourist services in the city of Nha Trang]. Master Thesis, Ba Ria – Vung Tau University.
Inskeep, E. (1994). National and regional tourism planning: Methodologies and case studies. Routledge.
Jain, S. K., & Gupta, G. (2004). Measuring service quality: SERVQUAL and SERVPERF scales. Vikalpa, 29(2), 25-38.
Markovic, S., & Raspor, S. (2010). Measuring Perceived Service Quality Using SERVQUAL: A Case Study of the Croatian Hotel Industry. Management. 5(3), 195-209.
McQuilken, L., Breth, R., & Shaw, R. N. (2000). Consumer expectation and satisfaction levels: An evaluation of tourism in the Otway Region. Proceedings by Bowater School of Management and Marketing. Deakin University, ANZMC. Retrieved June, 30, 2009.
Mugenda, O. M., & Mugenda, A. G. (1999). Research methods: Quantitative and qualitative approaches. Acts Press.
Nguyen, D. S., & Le, V.T. (2021). Cac nhan to anh huong den su hai long cua khach du lich noi dia doi voi hoat dong du lich le hoi tinh Dak Lak [Factors affecting satisfaction of domestic tourism for festival toruism activities in Dak Lak province, Journal of Science, University of Education, Hue Univeristy 57(1), 85-96.
Nyadzayo, M. W., & Khajehzadeh, S. (2016). The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image. Journal of Retailing and Consumer Services, 30, 262-270.
O’Donnell, C. F. (2003). The significance of river and open water habitats for indigenous birds in Canterbury, New Zealand. Environment Canterbury.
People's Committee of Da Nang city (2019). Ke hoach so 2162/UBND-KGVX Phat trien diem den, san pham dich vu tren tuyen du lich duong thuy noi dia thanh pho Da Nang giai doan 2019-2021[Plan to develop destinations, products and services on the inland waterway tourist routes of Da Nang city in the period of 2019-2021. No:2162/Kh-UBND, April 5, 2019]. Retrieved from https://www.danang.gov.vn/chinh-quyen/chi-tiet?id=35131&_c=10
Prideaux, B., & Cooper, M. (2009). River tourism. Cabi.
Prime Minister (2020). Quyet dinh phe duyet Chien luoc phat trien du lịch Viet Nam den nam 2030. So: 147/QĐ-TTg, ngay 22 thang 01 nam 2020 [Decision on approving the strategy of tourim development for Vietnam to 2030. No: 147/QD-TTg, January 22, 2020]. Hanoi.
Shafiq, A., Mostafiz, I., & Taniguchi, T. M. (2019). Using SERVQUAL to determine Generation Y’s satisfaction towards hoteling industry in Malaysia. Journal of Tourism Futures., 5(1), 62-74.
Van Balen, M., Dooms, M., & Haezendonck, E. (2014). River tourism development: The case of the port of Brussels. Research in Transportation Business & Management, 13, 71-79.
Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45-56.
Yu, M., & Hyun, S. S. (2019). The Impact of Foreign Flight Attendants’ Service Quality on Behavioral Intention Toward Their Home Country-Applied SERVPERF Model. Sustainability, 11(15), 1-13.
Ahn, T., Ryu, S., & Han, I. (2007). The impact of Web quality and playfulness on user acceptance of online retailing. Information & Management, 44(3), 263-275.
Al-Ababneh, M. M. (2013). Service quality and its impact on tourist satisfaction. Institute of Interdisciplinary Business Research, 164.
Attallah, N. F. (2015). Evaluation of perceived service quality provided by tourism establishments in Egypt. Tourism and Hospitality Research, 15(3), 149-160.
Baker, M.-A., Hughey, K. F. D., Lincoln University (Canterbury, N. Z.), & Land, E. & P. (2010). The river values assessment system. Land Environment & People, Lincoln University. http://hdl.handle.net/10182/3900
Boivin, M., & Tanguay, G. A. (2019). Analysis of the determinants of urban tourism attractiveness: The case of Québec City and Bordeaux. Journal of Destination Marketing & Management, 11, 67-79.
Bollen, K. A. (1986). Sample Size and Bentler and Bonett’s Nonnormed Fit Index. Psychometrika, 51(3), 375-377.
Bosnic, I. (2012). River tourism in eastern Croatia: Perspectives for development. Economy of Eastern Croatia Yesterday, Today, Tommorow, 1, 216-222.
Canny, I. U. (2013). An empirical investigation of service quality, tourist satisfaction and future behavioral intentions among domestic local tourist at Borobudur Temple. International Journal of Trade, Economics and Finance, 4(2), 86.
Carvalho, R. C. D., & Medeiros, D. D. D. (2021). Assessing quality of air transport service: A comparative analysis of two evaluation models. Current Issues in Tourism, 24(8), 1123-1138.
Chaudhary, M., & Aggarwal, A. (2012). Tourist satisfaction and management of heritage sites in Amritsar. South Asian Journal of Tourism and Heritage, 5(2), 47-61.
Chen, C.-F., & Chen, F.-S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29-35.
Chen, C.-F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115-1122.
Chenini, A., & Touaiti, M. (2018). Building destination loyalty using tourist satisfaction and destination image: A holistic conceptual framework. Journal of Tourism, Heritage & Services Marketing, 4(2), 37-43.
Cronin, J. J., & Taylor, S. A. (1992). Measuring service quality: A reexamination and extension. Journal of Marketing, 56(3), 55-68.
Crouch, G. I. (2011). Destination Competitiveness: An Analysis of Determinant Attributes. Retrieved from https://journals.sagepub.com/doi/abs/10.1177/0047287510362776
Dabholkar, P. A., Thorpe, D. I., & Rentz, J. O. (1995). A Measure of Service Quality for Retail Stores: Scale Development and Validation. Journal of the Academy of Marketing Science, 24(1), 3-16.
Daly, A. (2003). Inventory of instream values for rivers and lakes of Canterbury New Zealand: A desktop review. Environment Canterbury.
Giannakos, M. N., Pateli, A. G., & Pappas, I. O. (2012). Investigation of the hotel customers perceptions: A study based on user-generated content of online booking platfomrs.
Hui, T. K., Wan, D., & Ho, A. (2007). Tourists’ satisfaction, recommendation and revisiting Singapore. Tourism Management, 28(4), 965-975.
Huynh, T. T. (2021). Danh gia su hai long của du khach doi voi chat luong dich vu du iịch tai Thanh pho Nha Trang [Evaluation of tourist satisfaction with the quality of tourist services in the city of Nha Trang]. Master Thesis, Ba Ria – Vung Tau University.
Inskeep, E. (1994). National and regional tourism planning: Methodologies and case studies. Routledge.
Jain, S. K., & Gupta, G. (2004). Measuring service quality: SERVQUAL and SERVPERF scales. Vikalpa, 29(2), 25-38.
Markovic, S., & Raspor, S. (2010). Measuring Perceived Service Quality Using SERVQUAL: A Case Study of the Croatian Hotel Industry. Management. 5(3), 195-209.
McQuilken, L., Breth, R., & Shaw, R. N. (2000). Consumer expectation and satisfaction levels: An evaluation of tourism in the Otway Region. Proceedings by Bowater School of Management and Marketing. Deakin University, ANZMC. Retrieved June, 30, 2009.
Mugenda, O. M., & Mugenda, A. G. (1999). Research methods: Quantitative and qualitative approaches. Acts Press.
Nguyen, D. S., & Le, V.T. (2021). Cac nhan to anh huong den su hai long cua khach du lich noi dia doi voi hoat dong du lich le hoi tinh Dak Lak [Factors affecting satisfaction of domestic tourism for festival toruism activities in Dak Lak province, Journal of Science, University of Education, Hue Univeristy 57(1), 85-96.
Nyadzayo, M. W., & Khajehzadeh, S. (2016). The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image. Journal of Retailing and Consumer Services, 30, 262-270.
O’Donnell, C. F. (2003). The significance of river and open water habitats for indigenous birds in Canterbury, New Zealand. Environment Canterbury.
People's Committee of Da Nang city (2019). Ke hoach so 2162/UBND-KGVX Phat trien diem den, san pham dich vu tren tuyen du lich duong thuy noi dia thanh pho Da Nang giai doan 2019-2021[Plan to develop destinations, products and services on the inland waterway tourist routes of Da Nang city in the period of 2019-2021. No:2162/Kh-UBND, April 5, 2019]. Retrieved from https://www.danang.gov.vn/chinh-quyen/chi-tiet?id=35131&_c=10
Prideaux, B., & Cooper, M. (2009). River tourism. Cabi.
Prime Minister (2020). Quyet dinh phe duyet Chien luoc phat trien du lịch Viet Nam den nam 2030. So: 147/QĐ-TTg, ngay 22 thang 01 nam 2020 [Decision on approving the strategy of tourim development for Vietnam to 2030. No: 147/QD-TTg, January 22, 2020]. Hanoi.
Shafiq, A., Mostafiz, I., & Taniguchi, T. M. (2019). Using SERVQUAL to determine Generation Y’s satisfaction towards hoteling industry in Malaysia. Journal of Tourism Futures., 5(1), 62-74.
Van Balen, M., Dooms, M., & Haezendonck, E. (2014). River tourism development: The case of the port of Brussels. Research in Transportation Business & Management, 13, 71-79.
Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45-56.
Yu, M., & Hyun, S. S. (2019). The Impact of Foreign Flight Attendants’ Service Quality on Behavioral Intention Toward Their Home Country-Applied SERVPERF Model. Sustainability, 11(15), 1-13.
Al-Ababneh, M. M. (2013). Service quality and its impact on tourist satisfaction. Institute of Interdisciplinary Business Research, 164.
Attallah, N. F. (2015). Evaluation of perceived service quality provided by tourism establishments in Egypt. Tourism and Hospitality Research, 15(3), 149-160.
Baker, M.-A., Hughey, K. F. D., Lincoln University (Canterbury, N. Z.), & Land, E. & P. (2010). The river values assessment system. Land Environment & People, Lincoln University. http://hdl.handle.net/10182/3900
Boivin, M., & Tanguay, G. A. (2019). Analysis of the determinants of urban tourism attractiveness: The case of Québec City and Bordeaux. Journal of Destination Marketing & Management, 11, 67-79.
Bollen, K. A. (1986). Sample Size and Bentler and Bonett’s Nonnormed Fit Index. Psychometrika, 51(3), 375-377.
Bosnic, I. (2012). River tourism in eastern Croatia: Perspectives for development. Economy of Eastern Croatia Yesterday, Today, Tommorow, 1, 216-222.
Canny, I. U. (2013). An empirical investigation of service quality, tourist satisfaction and future behavioral intentions among domestic local tourist at Borobudur Temple. International Journal of Trade, Economics and Finance, 4(2), 86.
Carvalho, R. C. D., & Medeiros, D. D. D. (2021). Assessing quality of air transport service: A comparative analysis of two evaluation models. Current Issues in Tourism, 24(8), 1123-1138.
Chaudhary, M., & Aggarwal, A. (2012). Tourist satisfaction and management of heritage sites in Amritsar. South Asian Journal of Tourism and Heritage, 5(2), 47-61.
Chen, C.-F., & Chen, F.-S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29-35.
Chen, C.-F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115-1122.
Chenini, A., & Touaiti, M. (2018). Building destination loyalty using tourist satisfaction and destination image: A holistic conceptual framework. Journal of Tourism, Heritage & Services Marketing, 4(2), 37-43.
Cronin, J. J., & Taylor, S. A. (1992). Measuring service quality: A reexamination and extension. Journal of Marketing, 56(3), 55-68.
Crouch, G. I. (2011). Destination Competitiveness: An Analysis of Determinant Attributes. Retrieved from https://journals.sagepub.com/doi/abs/10.1177/0047287510362776
Dabholkar, P. A., Thorpe, D. I., & Rentz, J. O. (1995). A Measure of Service Quality for Retail Stores: Scale Development and Validation. Journal of the Academy of Marketing Science, 24(1), 3-16.
Daly, A. (2003). Inventory of instream values for rivers and lakes of Canterbury New Zealand: A desktop review. Environment Canterbury.
Giannakos, M. N., Pateli, A. G., & Pappas, I. O. (2012). Investigation of the hotel customers perceptions: A study based on user-generated content of online booking platfomrs.
Hui, T. K., Wan, D., & Ho, A. (2007). Tourists’ satisfaction, recommendation and revisiting Singapore. Tourism Management, 28(4), 965-975.
Huynh, T. T. (2021). Danh gia su hai long của du khach doi voi chat luong dich vu du iịch tai Thanh pho Nha Trang [Evaluation of tourist satisfaction with the quality of tourist services in the city of Nha Trang]. Master Thesis, Ba Ria – Vung Tau University.
Inskeep, E. (1994). National and regional tourism planning: Methodologies and case studies. Routledge.
Jain, S. K., & Gupta, G. (2004). Measuring service quality: SERVQUAL and SERVPERF scales. Vikalpa, 29(2), 25-38.
Markovic, S., & Raspor, S. (2010). Measuring Perceived Service Quality Using SERVQUAL: A Case Study of the Croatian Hotel Industry. Management. 5(3), 195-209.
McQuilken, L., Breth, R., & Shaw, R. N. (2000). Consumer expectation and satisfaction levels: An evaluation of tourism in the Otway Region. Proceedings by Bowater School of Management and Marketing. Deakin University, ANZMC. Retrieved June, 30, 2009.
Mugenda, O. M., & Mugenda, A. G. (1999). Research methods: Quantitative and qualitative approaches. Acts Press.
Nguyen, D. S., & Le, V.T. (2021). Cac nhan to anh huong den su hai long cua khach du lich noi dia doi voi hoat dong du lich le hoi tinh Dak Lak [Factors affecting satisfaction of domestic tourism for festival toruism activities in Dak Lak province, Journal of Science, University of Education, Hue Univeristy 57(1), 85-96.
Nyadzayo, M. W., & Khajehzadeh, S. (2016). The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image. Journal of Retailing and Consumer Services, 30, 262-270.
O’Donnell, C. F. (2003). The significance of river and open water habitats for indigenous birds in Canterbury, New Zealand. Environment Canterbury.
People's Committee of Da Nang city (2019). Ke hoach so 2162/UBND-KGVX Phat trien diem den, san pham dich vu tren tuyen du lich duong thuy noi dia thanh pho Da Nang giai doan 2019-2021[Plan to develop destinations, products and services on the inland waterway tourist routes of Da Nang city in the period of 2019-2021. No:2162/Kh-UBND, April 5, 2019]. Retrieved from https://www.danang.gov.vn/chinh-quyen/chi-tiet?id=35131&_c=10
Prideaux, B., & Cooper, M. (2009). River tourism. Cabi.
Prime Minister (2020). Quyet dinh phe duyet Chien luoc phat trien du lịch Viet Nam den nam 2030. So: 147/QĐ-TTg, ngay 22 thang 01 nam 2020 [Decision on approving the strategy of tourim development for Vietnam to 2030. No: 147/QD-TTg, January 22, 2020]. Hanoi.
Shafiq, A., Mostafiz, I., & Taniguchi, T. M. (2019). Using SERVQUAL to determine Generation Y’s satisfaction towards hoteling industry in Malaysia. Journal of Tourism Futures., 5(1), 62-74.
Van Balen, M., Dooms, M., & Haezendonck, E. (2014). River tourism development: The case of the port of Brussels. Research in Transportation Business & Management, 13, 71-79.
Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45-56.
Yu, M., & Hyun, S. S. (2019). The Impact of Foreign Flight Attendants’ Service Quality on Behavioral Intention Toward Their Home Country-Applied SERVPERF Model. Sustainability, 11(15), 1-13.
Ahn, T., Ryu, S., & Han, I. (2007). The impact of Web quality and playfulness on user acceptance of online retailing. Information & Management, 44(3), 263-275.
Al-Ababneh, M. M. (2013). Service quality and its impact on tourist satisfaction. Institute of Interdisciplinary Business Research, 164.
Attallah, N. F. (2015). Evaluation of perceived service quality provided by tourism establishments in Egypt. Tourism and Hospitality Research, 15(3), 149-160.
Baker, M.-A., Hughey, K. F. D., Lincoln University (Canterbury, N. Z.), & Land, E. & P. (2010). The river values assessment system. Land Environment & People, Lincoln University. http://hdl.handle.net/10182/3900
Boivin, M., & Tanguay, G. A. (2019). Analysis of the determinants of urban tourism attractiveness: The case of Québec City and Bordeaux. Journal of Destination Marketing & Management, 11, 67-79.
Bollen, K. A. (1986). Sample Size and Bentler and Bonett’s Nonnormed Fit Index. Psychometrika, 51(3), 375-377.
Bosnic, I. (2012). River tourism in eastern Croatia: Perspectives for development. Economy of Eastern Croatia Yesterday, Today, Tommorow, 1, 216-222.
Canny, I. U. (2013). An empirical investigation of service quality, tourist satisfaction and future behavioral intentions among domestic local tourist at Borobudur Temple. International Journal of Trade, Economics and Finance, 4(2), 86.
Carvalho, R. C. D., & Medeiros, D. D. D. (2021). Assessing quality of air transport service: A comparative analysis of two evaluation models. Current Issues in Tourism, 24(8), 1123-1138.
Chaudhary, M., & Aggarwal, A. (2012). Tourist satisfaction and management of heritage sites in Amritsar. South Asian Journal of Tourism and Heritage, 5(2), 47-61.
Chen, C.-F., & Chen, F.-S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29-35.
Chen, C.-F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115-1122.
Chenini, A., & Touaiti, M. (2018). Building destination loyalty using tourist satisfaction and destination image: A holistic conceptual framework. Journal of Tourism, Heritage & Services Marketing, 4(2), 37-43.
Cronin, J. J., & Taylor, S. A. (1992). Measuring service quality: A reexamination and extension. Journal of Marketing, 56(3), 55-68.
Crouch, G. I. (2011). Destination Competitiveness: An Analysis of Determinant Attributes. Retrieved from https://journals.sagepub.com/doi/abs/10.1177/0047287510362776
Dabholkar, P. A., Thorpe, D. I., & Rentz, J. O. (1995). A Measure of Service Quality for Retail Stores: Scale Development and Validation. Journal of the Academy of Marketing Science, 24(1), 3-16.
Daly, A. (2003). Inventory of instream values for rivers and lakes of Canterbury New Zealand: A desktop review. Environment Canterbury.
Giannakos, M. N., Pateli, A. G., & Pappas, I. O. (2012). Investigation of the hotel customers perceptions: A study based on user-generated content of online booking platfomrs.
Hui, T. K., Wan, D., & Ho, A. (2007). Tourists’ satisfaction, recommendation and revisiting Singapore. Tourism Management, 28(4), 965-975.
Huynh, T. T. (2021). Danh gia su hai long của du khach doi voi chat luong dich vu du iịch tai Thanh pho Nha Trang [Evaluation of tourist satisfaction with the quality of tourist services in the city of Nha Trang]. Master Thesis, Ba Ria – Vung Tau University.
Inskeep, E. (1994). National and regional tourism planning: Methodologies and case studies. Routledge.
Jain, S. K., & Gupta, G. (2004). Measuring service quality: SERVQUAL and SERVPERF scales. Vikalpa, 29(2), 25-38.
Markovic, S., & Raspor, S. (2010). Measuring Perceived Service Quality Using SERVQUAL: A Case Study of the Croatian Hotel Industry. Management. 5(3), 195-209.
McQuilken, L., Breth, R., & Shaw, R. N. (2000). Consumer expectation and satisfaction levels: An evaluation of tourism in the Otway Region. Proceedings by Bowater School of Management and Marketing. Deakin University, ANZMC. Retrieved June, 30, 2009.
Mugenda, O. M., & Mugenda, A. G. (1999). Research methods: Quantitative and qualitative approaches. Acts Press.
Nguyen, D. S., & Le, V.T. (2021). Cac nhan to anh huong den su hai long cua khach du lich noi dia doi voi hoat dong du lich le hoi tinh Dak Lak [Factors affecting satisfaction of domestic tourism for festival toruism activities in Dak Lak province, Journal of Science, University of Education, Hue Univeristy 57(1), 85-96.
Nyadzayo, M. W., & Khajehzadeh, S. (2016). The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image. Journal of Retailing and Consumer Services, 30, 262-270.
O’Donnell, C. F. (2003). The significance of river and open water habitats for indigenous birds in Canterbury, New Zealand. Environment Canterbury.
People's Committee of Da Nang city (2019). Ke hoach so 2162/UBND-KGVX Phat trien diem den, san pham dich vu tren tuyen du lich duong thuy noi dia thanh pho Da Nang giai doan 2019-2021[Plan to develop destinations, products and services on the inland waterway tourist routes of Da Nang city in the period of 2019-2021. No:2162/Kh-UBND, April 5, 2019]. Retrieved from https://www.danang.gov.vn/chinh-quyen/chi-tiet?id=35131&_c=10
Prideaux, B., & Cooper, M. (2009). River tourism. Cabi.
Prime Minister (2020). Quyet dinh phe duyet Chien luoc phat trien du lịch Viet Nam den nam 2030. So: 147/QĐ-TTg, ngay 22 thang 01 nam 2020 [Decision on approving the strategy of tourim development for Vietnam to 2030. No: 147/QD-TTg, January 22, 2020]. Hanoi.
Shafiq, A., Mostafiz, I., & Taniguchi, T. M. (2019). Using SERVQUAL to determine Generation Y’s satisfaction towards hoteling industry in Malaysia. Journal of Tourism Futures., 5(1), 62-74.
Van Balen, M., Dooms, M., & Haezendonck, E. (2014). River tourism development: The case of the port of Brussels. Research in Transportation Business & Management, 13, 71-79.
Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45-56.
Yu, M., & Hyun, S. S. (2019). The Impact of Foreign Flight Attendants’ Service Quality on Behavioral Intention Toward Their Home Country-Applied SERVPERF Model. Sustainability, 11(15), 1-13.